How to obtain valuable results Marketing should never be a bottomless pit of money. For every effort your brand makes you should set tangible and realistic goals to achieve marketing success. Read more about how to easily achieve your marketing goals by paying closer attention to details. In today’s world of business we are faced with “numbers”. What do they say about your business? Are you in the positive, negative, or neutral? Is everything in your business working cohesively or are you in desperate need of alignment? How many customers are ordering your products or visiting your website? How long are they staying? Are you happy with your bounce rate?...
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Direct Mail Campaigns Direct mail is an effective way to reach new customers as well as improve your customer retention rate. Although more modern marketing practices have begun to gain more and more traction and the popularity of direct mail is still widely recognized by marketing professionals as one of the most effective ways to reach customers and gain new business. Direct mail marketing has one of the highest conversion rates at just under 2 percent while email marketing and landing page capture forms offer a minimal conversion rate that barely scratches the surface of .06 percent. One of the most important aspects that contribute to the success of direct…
How to Market on Vine Vine is a social media platform app that allows users to upload short six second videos clips of themselves doing a variety of things. The app was purchased by Twitter in October 2012 and launched in January 2013. It is estimated that one in four teenagers uses the mobile app and is the fastest growing app in the world according to Statista. Mobile photo and video apps are among the fastest growing apps in 2014 with a user base that proves to be loyal, creative, and bold. Often small and medium sized businesses struggle with connecting with audiences in ways that will engage them directly….
Small businesses can grow their business through relevant and targeted marketing plans. Read more to learn how. As a small business owner you hear it all. Where is your business plan, budget plan, marketing plan, life plan, family plan, etc. Okay, you likely do not get asked for a family plan; but you do get asked for a lot of things at one time causing you to feel overwhelmed or inadequate. What if you had a quick guide of what you really need as a budding small business owner? What if we told you the secrets to success based on all the evidence we have gathered from working with our…
Marketing seems to take a whirlwind approach today. Here’s a glimpse at why and how we got there. Marketing has grown, expanded, shifted, and flipped. Today marketing is not just about creating a campaign that drives business but about defining the business itself and giving it a voice. Businesses must make a splash across multiple platforms and connect with their customers in the most intimate and relevant ways we have ever seen. Through mobile devices customers interact with your company anywhere they find themselves and at anytime that is convenient for them. The key to successful marketing today is not about being seen but being heard and embraced. Today marketers…
Social media is a delicate art that requires a balance of soft selling and short bursts of informational shares. Here are four lessons you wished you would have heard about sooner. Social media is one of the most effective techniques for marketing directly to consumers. Incorporating social media marketing campaigns into your marketing efforts is a sure way to grow your business and engage with your customers. There are several techniques and practices used by companies that chose to use social media platforms as key avenues for interacting with customers in more relaxed and personal ways. As you embark on using social media to grow your business or build your…
9 Ideas for Marketing “Inside the Box” Canada Post is taking great steps to assists businesses that chose to utilize direct mail marketing techniques in the most effective, simple, and affordable ways. Businesses have a variety of options when it comes to using the power of direct mail; with new and innovative online services offered by Canada Post it is no mystery as to why business owners are looking to take advantage of building their business and reaching their audience through traditional means using very modern practices. Deciding to implement a direct mail campaign into your marketing strategy is a simple way to reach more customers and polish your overall…
Why You Need a Print Resolution Specialists When you seek to have your products printed with DiVision your initial contact will be with your personal Print Resolution Specialists. After more than five decades in the business and dealing with our customers we have found that one-on-one attention to each product and project is required to ensure a smooth production and polished, professional results. Our Print Resolution Specialists will serve as your key contact for questions regarding your project as well as play an imperative role in helping you bring your project to life. Here are a few things you will discuss with your specialists and what to expect. Determining Specifications…
How a Unique Marketing Strategy Works Marketing is a mix of sales and sharing. To do it well a plan must be put into place and a strategy developed to monitor and keep to the plan. The key to understanding why your company should develop a unique marketing strategy is to understand why you are marketing and what it should deliver for your company. Marketing should never be a bottomless pit of money. Through organized structure and systematic approaches to marketing your company will gain traction quickly and can expect results within three months of implementing the strategy. To determine the purpose and goal of your marketing efforts you will…
When Pictures and Facebook Unite Marketing is a simple tool often used to increase the sales of particular products or service, engage customers, improve customer retention, or a combination of all three. Whether you are targeting consumers or businesses your company should consider harnessing the power of social media to kickstart your efforts toward achieving your goals and building your company’s influence in your industry and niche. Social media is hosted on a variety of platforms today and can be leveraged according to your goals and audience. Aside from the brief creative ideas we provide to help you kickstart your social media campaign in this article it is important to…
